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4 ways to avoid "a field of dreams" launching your next business

4 ways to avoid "a field of dreams" launching your next business

4 ways to avoid "a field of dreams" launching your next business

HERE IS COMMON MISTAKE #4.  

“NO ONE WANTS TO BUT IT”.

A mistake many new entrepreneurs make is to create the product first, and then sell it.

The correct way is to do your customer research first. Who are your business idea's best customers?   

Are there enough of them out there to support the business?

 

 

7 costly mistakes to avoid when launching your next business

7 costly mistakes to avoid when launching your next business

Building a new idea is one of the most exhilarating, rewarding events in your career. With momentum comes new horizons and a promising future.

However, watch out for

New Business Nightmares - Losing all your money, fast!

7 costly mistakes to avoid when launching your next business

 

Innovation Myths - 3 Eureka Moments of the Lone Wild Haired Inventor

There is a strong narrative in our culture about the lone, wild-haired inventor. 

The genius with the ‘lightbulb moment’ who elevates the ordinary into the extraordinary by leaping out of a bath or scribbling feverishly into the night. The one in a billion. 

That narrative drives a lot of ‘eureka moment” thinking around driving innovation

It’s probably time to put that narrative to bed.