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4 ways to avoid "a field of dreams" launching your next business

4 ways to avoid "a field of dreams" launching your next business

4 ways to avoid "a field of dreams" launching your next business

HERE IS COMMON MISTAKE #4.  

“NO ONE WANTS TO BUT IT”.

A mistake many new entrepreneurs make is to create the product first, and then sell it.

The correct way is to do your customer research first. Who are your business idea's best customers?   

Are there enough of them out there to support the business?

 

 

Get your launch timing just right

Get your launch timing just right

When timing is everything!

We’ve all heard examples of poorly-timed product launches.

When we hear these stories it’s very easy to think: “why didn’t they plan this? Aren’t they billionaires? Didn’t they do their research?”

 

What Australians can learn from Innovation Leaders Finland

Every aspect of Finnish society is embedded in innovation. From schools to technology and medicine, to start-ups and creativity, Finland is routinely listed amongst the most innovative economies in the world. 

And it’s always fascinating to see what they’ll come up with next. 

One original idea I love is Polar Bear Pitching, a competition where startups pitch to investors and media as quickly as they can from a freezing hole cut in the ice. It’s based in Oulu, a town ranked by Fortune as one of the best cities in the world for start-ups.