Every aspect of Finnish society is embedded in innovation. From schools to technology and medicine, to start-ups and creativity, Finland is routinely listed amongst the most innovative economies in the world.
And it’s always fascinating to see what they’ll come up with next.
One original idea I love is Polar Bear Pitching, a competition where startups pitch to investors and media as quickly as they can from a freezing hole cut in the ice. It’s based in Oulu, a town ranked by Fortune as one of the best cities in the world for start-ups.