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Why did Intel get right out of the left field with Will.i.Am?

 How to deal with ‘left of field’ disruptive innovation

In 2011, tech giant Intel announced Will.i.Am as their new Director of Creative Innovation. The announcement was suitably exciting but vague, and left a lot of tech-heads wondering why the world’s biggest maker of chips and microprocessors was interested in teaming up with the ‘Black Eyed Peas guy’.